AdExchanger | News and Views on Data-Driven Digital Advertising …
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Measurement - AdExchanger
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Making The Advertising Triopoly A Thing; Omnicom Pursues An AI …
WEBAug 29, 2024 · In Q2 this year, Amazon’s advertising revenue grew 20% to a whopping $12 billion, more than double what it made at the end of Q3 2020. As of last quarter, advertising also now represents 9% of the company’s overall net sales. Seufert attributes part of this success to the huge amount of transactional first-party user data that Amazon can ...
Reddit’s Ads Biz Is Surging, But It’s Still The Runt Of The Social ...
WEBAug 7, 2024 · The company reported $253 million in Q2 ad revenue on Tuesday, good for a 41% year-over-year growth rate. Reddit’s ads business drove its overall Q2 revenue to increase 54% YOY, for a total of $281 million. Advertising is still Reddit’s meal ticket. And it seems on track to crack $1 billion in revenue this year, compared to the $804 million ...
Scoop: IAB And MRC To Collaborate On Attention Measurement ...
WEBSep 4, 2024 · The Media Rating Council (MRC) and the IAB’s Attention Measurement Task Force are launching a joint effort to accredit attention measurement vendors. The IAB announced the initiative in a memo sent to task force members last week that was shared with AdExchanger. The initiative will kick off this …
Publicis Acquired Retail Tech With Agency Clients - AdExchanger
WEBThursday, August 8th, 2024 – 12:45 am. SHARE: Publicis has outperformed its agency holding company peers, including WPP, Omnicom, Dentsu and IPG, largely on the strength of its retail and ecommerce acquisitions. The Publicis commerce strategy will be put to the test, though, as agencies plan to curtail spending with Publicis-owned businesses.
Switch To First-Price Auctions Takes A Bite Out Of ... - AdExchanger
WEBAug 9, 2024 · Switch To First-Price Auctions Takes A Bite Out Of PubMatic’s Desktop Display Biz. PubMatic is dialing back its expectations for the rest of 2024, and investors are taking note. The SSP revised its full-year revenue outlook down by $10 million in its earnings report on Thursday. Its stock price immediately dropped 35% in …
The Programmatic and Marketing Technology Events of the Year
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Google Says It Won’t Deprecate Cookies In Chrome After All (?!)
WEBJul 22, 2024 · Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee out onto their laptop. But you read it right: Google is seriously considering plans to scrap third-party cookie deprecation in Chrome.
Programmatic I/O 2024 New York - AdExchanger
WEBSep 23, 2024 · 3:25 PM-4:20 PM: Publishers: Reporting and KPIs For Actionable Insights and Optimizations. 4:20 PM-4:30 PM: Takeaways. Ticket Options: Add to Programmatic I/O Conference Pass: $395. Workshop Only: $595 (Begin Programmatic I/O New York registration and select "Workshop Only" on the second page) Scott Messer. Rev Ops Leader, Media Operator, Ad ...