In honor of Prime Day, Amazon is going against the norm with the first-ever price cut on Oura Ring 4: With a 15% reduction on all sizes, you can now buy the Oura Ring 4 in silver, size 10, for $297 from $349. Other sizes are also on sale, but some of them are already sold out.

This is the first time the Oura Ring 4 has been discounted - Thanks to Amazon Prime Day, fitness enthusiasts looking to try the high-tech health tracking jewellery can enjoy slashed prices

If a smart watch just isn't the right fit for you, you can check out the Oura Ring in its latest iteration. And get it on sale for Prime Day.