This article was originally published on www.si.com as Apple Could Dive Further Into Formula 1 Partnership After Success of ‘F1’ Film. The United States broadcast rights for Formula 1 could be set for a bidding war.

Apple is in talks to acquire U.S. broadcast rights to screen Formula 1 racing when the contract becomes available next year, the Financial Times reported on Wednesday, citing people familiar with the matter.

Apple is in advanced talks to acquire the U.S. broadcast rights for Formula 1, currently held by Disney-owned ESPN, which expires at the end of 2025. The move comes after the blockbuster success of F1: The Movie starring Brad Pitt,