LONDON/NEW YORK, July 10 (Reuters) - U.S. consumers face sharp price rises on food staples like coffee and orange juice if the Trump administration sticks to its plan to slap 50% tariffs on all imports from Brazil, traders and experts said on Thursday.

Economists and industry insiders are preparing for the possibility of pricier coffee in the coming months, a possible consequence of President Donald Trump threatening to impose a 50% tariff on

Coffee companies may try to mitigate the impact of the tariff by sourcing from other countries, but consumers will likely end up paying more for their java.