Dell dumps its PC brands

Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding
Dell has announced a major change in its PC branding, it is moving away from long-standing product names like XPS, Inspiron, and Latitude in favor of a simplified naming scheme reminiscent of Apple's approach.
Dell dumps its PC brands to be more like Apple
So long XPS, au revoir Inspiron, later, Latitude. Dell is officially giving its existing PC brands the boot at CES 2025 and moving to terms that normal people will actually understand: Dell, Dell Pro and Dell Pro Max.
Dell’s ‘Unified Branding’ Is Completely Confusing
The Dell XPS, Latitude, and Precision will now be know as the Dell, Dell Pro, and Dell Pro Max.
Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops
The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either Inspiron or XPS. The Dell Pro series replaces the Latitud
Dell is refreshing and rebranding all of its PCs: What all the new names mean
Dell announced a sweeping overhaul of its AI-powered PC portfolio at CES 2025 Monday. More than just a next-generation refresh, the company's upcoming fleet of laptops and desktops will feature new hardware,
CES 2025: Dell Is Rebranding, and It’s Confusing
Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the name of simplicity. But for a product lineup this large, simplicity can actually be confusing.
Dell's confusing rebrand is highlighted by these otherwise lovely looking laptops
Dell's rebranding of its PC and other devices is meant to simplify things, but has it created more confusion? These laptops show how Dell's new names can get tricky quickly.
Dell just took a leap of faith by renaming its entire laptop portfolio - and it might just work out
This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.
Dell is changing the names of its laptops—and they sound a lot like Apple devices now
Dell is renaming its lineup of laptops, using the same suffixes that Apple uses for the iPhone. Dell is renaming its lineup ...
Score a Dell XPS 16 powerhouse for $600 off at Dell today
The Dell XPS 16 is a powerhouse of a laptop and this particular model is on sale right now. It even has a gorgeous OLED ...
Dell killed XPS and rebranded its whole PC lineup
Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.
Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...
Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy
Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...
Dell’s office-standard 27-inch 4K monitor now does 120Hz
Dell has made its latest UltraSharp 4K monitors more attractive to PC gamers by doubling the previous generation’s 60Hz ...
The end of an era: Dell will no longer make XPS computers
Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.