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News

Ferrero, Special K

The New York Times · 3d
Ferrero to Buy WK Kellogg in Candy-Meets-Cereal Deal
The $3.1 billion acquisition would combine Ferrero, which makes Tic Tacs and Nutella, with the producer of Frosted Flakes and Froot Loops.
NJBIZ · 2d
Ferrero to acquire cereal giant WK Kellogg for $3.1B
Ferrero will acquire WK Kellogg in a $3.1B deal, adding top cereal brands like Frosted Flakes and Special K to its growing portfolio.
Associated Press News on MSN · 4d
Nutella maker Ferrero plans to buy century-old cereal maker WK Kellogg for $3.1 billion
Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK Kellogg in a deal valued at approximately $3.1 billion. The Ferrero Group said Thursday it will pay $23 for each Kellogg share.
8h
Cereal sales declined for decades before Kellogg’s sale to Italian company
Manufacturers have been hard-hit by the changing tastes of consumers, who now seek more low-sugar, portable options for ...
Just Food
7h
Ferrero reaches for the cereal bowl
Ferrero has added more products to its basket with an eye-catching move for US cereal business WK Kellogg. Ferrero has once again used M&A to expand into another part of the store – but will it pay ...

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