Apple is in talks to acquire the US broadcast rights for Formula 1, a move that would mark its most ambitious push into live sports to date, according to people familiar with the matter. The iPhone maker is preparing to challenge Disney’s ESPN,

As per the FT report, Apple is competing with ESPN, owned by Disney, for the next cycle of Formula 1 rights in the U.S. market. The report describes the move as an attempt to build on the growing American interest in the sport, adding that it “could mark a significant move by Apple to expand its presence in live sports broadcasting.”

Apple is negotiating for US broadcast rights to Formula 1 after the success of 'F1: The Movie'. Video game actors signed an AI-focused contract, ending a near-year strike. David Corenswet stars in a new Superman film.

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