PepsiCo is acquiring Poppi, a North Texas-founded prebiotic soda brand, in a nearly $2 billion deal. Poppi—known for its low-sugar and gut-health—gained popularity through viral social media marketing and influencer collabs.

PepsiCo, announced today that it has entered into a definitive agreement to acquire Poppi, an Austin-based prebiotic soda brand, for $1.95 billion.

Grundy said the poppi deal makes strategic sense given ongoing pressures within PepsiCo's ( PEP) North America Beverages segment. While adding Poppi is not seen as a transformational deal, the pickup was noted to closely resemble the company's other tuck-in M&A deals over the past 15 years.