In a novel promotion, Season 1 of breakout Apple TV+ series Severance will stream free on the Roku Channel during the runup to the second-season premiere.

Apple is using the Adam Scott thriller to try and drive new subscribers to its streaming service, following a number of moves to get its programming in front of those who may mot have sampled it.

Apple has made the Apple TV+ show "Severance" available on the Roku Channel for a limited time to promote the second season.

In a bid to attract more users to Apple TV+, Severance season one will be available for free on the Roku Channel for a limited time.

Ahead of the premiere of Severance season 2, Apple TV+ and Roku teamed up to make the first season of the show available for free.

Roku started life as a company that made set-top boxes for streaming but has branched out into making its own smart TVs and soundbars, too, all of which allow you to stream conten

Apple is bringing “Severance” to the free streaming platform, Roku, “in an apparent bet that the influx of viewers will help drive new subscribers to its Apple TV+ streaming service,” according to “The Hollywood Reporter.