Sept. 16, Super Bowl halftime producer Jesse Collins detailed how the decision is made to Variety and said that JAY-Z makes the final call.

Cent has stated that Kendrick Lamar “deserves” to headline the 2025 Super Bowl. During a recent episode of CBS talk show “The Talk,” 50 Cent said, “I mean, it was a choice. I think Kendrick deserves [it].

Nicki Minaj believed Jay-Z refused to let Lil Wayne headline the Super Bowl LIX Halftime Show in New Orleans for petty reasons.

Lil Wayne is speaking out after Kendrick Lamar was announced as the 2025 Apple Music Super Bowl LIX Halftime show performer; The "A Milli" rapper said not getting chosen to perfor

Rapper Kendrick Lamar will perform at the Super Bowl LIX halftime show. "What's the deal everybody? My name is Kendrick Lamar and I'll be performing at Super Bowl 59. Will you be pulling up? I hope so," Lamar said Sunday in a video titled, "Kendrick Lamar. Super Bowl LIX Halftime Show."

Kendrick Lamar will perform at the Super Bowl LIX Halftime Show in New Orleans. Many fans wanted Lil Wayne to headline in his hometown.

Welp, it turns out Jay-Z is the person responsible for selecting the Super Bowl halftime show performer. Jesse Collins, the Super Bowl’s halftime producer, recently spoke with Variety about the much-talked-about decision to pick Kendrick Lamar as Super Bowl LIX’s performer in New Orleans.

Cop Your XXL Merch Now Super Bowl producer Jesse Collins says Jay-Z personally picks the halftime show performer every year. Super Bowl Producer Says Jay-Z Picks Halftime Show Performer On Monday (Sept.