E-commerce giant Amazon has started rolling out the Prime Lite subscription in India. It’s a cheaper version ... footsteps of Netflix in launching an ad-supported tier. At the end of the day ...

A recent report by Excellent Publicity reveals a significant shift in advertising strategies within India's e-commerce sector ...

Amazon Prime in India has evolved into a value-packed subscription offering fast deliveries, cashback, entertainment, and exclusive deals.

Ad spends across traditional media Print, TV, and Radio witnessed sharp declines. Print ad spends dropped by 52%, with Amazon Online India leading at 25%.

E-commerce giant Amazon is testing a new Prime subscription model for users in India. Dubbed as Prime Lite ... in HD format and will come with ads. While Prime Lite offers similar services ...