Demographic Segmentation: This approach involves dividing customers based on demographic factors such as age, gender, income, ...

In online marketing, socio-demographic data—encompassing attributes such as age, gender, income, and education—has ...

Most companies base their market segmentation on available fields in their CRM, their clients' purchase history, or other digital behaviors identified within their business. Those with marketing ...

You are capturing leads and running campaigns. Ready for more? Your next mission, if you choose to accept it, is segmentation. In this article we'll explore four ways segmentation can improve demand ...