Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article ...
The first research centre in the world to concentrate exclusively on biography as a means of understanding and appreciating the work of literary authors. We explore the ways in which research into ...
Results that may be inaccessible to you are currently showing.
Hide inaccessible results
Feedback