advertising and customer growth strategies. Ask any seasoned marketer about the principal purpose of advertising, and they will likely say it’s to drive greater brand awareness, sales and ...

Search and brand strategy don’t just coexist. When combined, they unlock big wins for awareness, growth, and performance.

For brand awareness, your social media strategy will need to focus on building a large but targeted following and this would require the creation of content that draws attention to your brand’s ...

Demand generation is an essential part of any business-to-business (B2B) marketing strategy—it builds brand awareness, feeds the pipeline, and opens the door for future conversations with your sales ...

A brand is much more than a familiar name or logo that identifies a business, product, or service and is presented through traditional advertising strategies. A brand encompasses the consumer's ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

"That is a chance for your brand, for your voice to be showing up top-of-mind to somebody who needs you right there." Hoffman further emphasized that MMA isn't cookie-cutter in devising strategies ...

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

significantly enhances brand awareness and differentiation for advertisers, proving its effectiveness alongside traditional social and video advertising strategies. Rembrand is the leading In ...