Clark’s arrival into the sports card marketplace has been transformative thanks in part to coinciding with changes in distribution, increasing interest in women’s sports, and Name Image and Likeness (NIL) reforms. These combined with the star power of Clark and booming interest in collectibles to create a rapid acceleration of product offerings.

Former Iowa standout Caitlin Clark is the NCAA's all-time leading scorer, for men or women, with 3,951 points to her name at the collegiate level. Early in her professional career