Universal Favourite developed a new name and visual identity for the personal care brand, complete with a Renaissance-inspired fresco and calligraphic typeface ...

Given its rarity, this countertop sign is a testament to Coca-Cola’s rich advertising history and the artistry of early neon craftsmanship, which has progressed significantly over the last 95 years.

The sign is one of the last examples of classic NYC deli signage. Now it’s part of the American Sign Museum, where it’s ...

Coca-Cola has updated their sign in Times Square, and this one has a mesmerizing 3D aspect to it, giving the spooky feeling you get from watching buildings curl up into the sky in the movie ...