Brand identity is the visible elements of a brand, including color, design and a brand's logo. ... Read next: Social Media - How to Build Your Construction Company's Brand.

Delta Industries, a Jackson-based ready-mix concrete and construction materials supplier, has unveiled a new company logo as part of its ongoing update to its look and services. Delta has served ...

The first issue includes 12 pages of black and white logos, ranging from a "charming" elephant created for a Canadian construction company in 1975 and a V-shaped bird icon made for German fashion ...

Construction's Branding Problem Can be Solved With a Technology Focus Today's trades require technologically advanced skills, they should be marketed as such By Tooey Courtemanche ...

A business’s branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually the ...

Brand your products and services effectively, and you’ll always smile, whether you are on camera or not. ... The first part of your story that potential customers see is your company logo.

This sort of naming is, in a funny way, branding for branding. The final deadline for Fast Company’s Brands That Matter Awards is Friday, May 30, at 11:59 p.m. PT. Apply today. ABOUT THE AUTHOR ...

The Yellow logo represents something that has become foreign in today’s world of branding, where characteristics like charm, whimsy, and weirdness seem to be in short supply.