Brand identity is the visible elements of a brand, including color, design and a brand's logo. ... Read next: Social Media - How to Build Your Construction Company's Brand.

Delta Industries, a Jackson-based ready-mix concrete and construction materials supplier, has unveiled a new company logo as part of its ongoing update to its look and services. Delta has served ...

The first issue includes 12 pages of black and white logos, ranging from a "charming" elephant created for a Canadian construction company in 1975 and a V-shaped bird icon made for German fashion ...

Construction's Branding Problem Can be Solved With a Technology Focus Today's trades require technologically advanced skills, they should be marketed as such By Tooey Courtemanche ...

A business’s branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually the ...

Your logo will never accurately express the true power of your company, regardless of how well it’s designed. That’s not what logos are for. WHAT IS BRANDING?

What’s your business story? The first part of your story that potential customers see is your company logo. I believe this is why so many successful companies place smiles in their logos.

This sort of naming is, in a funny way, branding for branding. The final deadline for Fast Company’s Brands That Matter Awards is Friday, May 30, at 11:59 p.m. PT. Apply today. ABOUT THE AUTHOR ...