Looks at the processes through which people make decisions, often sub-conscious, instinctive and driven by bias, and how to work with these processes effectively. Consumer decision making is a ...

How does cost analysis help in decision making? A cost-benefit analysis is a systematic process used by businesses to determine which decisions should be made and which should be avoided. To calculate ...

Welcome to the Center for Research in Consumer Financial Decision Making (CFDM) at the University of Colorado, Boulder. Our mission is to advance the understanding of consumer financial ...

The website you are visiting is protected and accelerated by Imperva. Your computer may have been infected by malware and ...

Consumer packaged goods (CPG) brands operate in a constantly evolving environment that is complex, dynamic and easily disrupted by new options and inputs —online and offline. Brand decision makers are ...

The film presents a scenario where two friends, Tina and Becky, navigate the complexities of consumer credit and opportunity costs during a shopping trip. Tina, an impulsive spender, struggles with ...