Your engagement model defines how often and how many touch points you will have with your customer. For high-value, top-of-pyramid customers, here are some examples of touch points that you should ...

Here are five best practices for building brand engagement and customer loyalty. Data Point No. 1: Your digital strategy should align with key business objectives.

To help marketers deepen customer engagement and ... According to Forrester, 70% of B2B marketers are predicted to adopt an always-on digital engagement strategy ... • Provide proven templates ...

Customer engagement marketing is just that – the process of personalized marketing. 1- (Gleanster, 5 Key Milestones for the First 30 Days with Marketing Automation , Nov. 2012) 2- Teradata ...

While most companies say excellent customer engagement is crucial for success, only a small fraction say they have it. Here are four strategies to get there. According to Harvard Business Review ...

BERKELEY HEIGHTS, N.J., Dec. 5, 2023 /PRNewswire/ -- Axtria Inc., a global leader in award-winning cloud software and data analytics in the life sciences industry, released findings from its ...

Post-sale customer engagement, an often-overlooked part of the customer life cycle, helps B2B companies with customer retention, loyalty, growth, and advocacy, according to a new report from Forrester ...

Here are five key elements that we have found make up a successful customer engagement strategy: 1. Ensure your engagement strategy is defined, documented, and communicated.

That is the promise of easy-to-use, there-when-you-need-it mobile engagement: to delight customers with intuitive, brand-building services that are always at hand.

The problem: Plans focused on product vs. customer engagement strategy. The typical pharmaceutical brand plan does a good job of establishing a brand-centric strategy for the brand. The precise ...

To generate actionable customer metrics that provide new and better shopping and demographic insights, you will need a marketing plan that serves to forge stronger, longer-lasting relationships. And ...