This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision monikers since the 1990s. In consolidating its branding, Dell hopes to make it easier for consumers to figure out which device will best match their needs, streamlining the oft-complicated experience of buying a PC.

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to

Alienware, the brand of gaming-focused PCs Dell acquired in 2006, is exempt from the renaming. Many of the new Dell-branded devices will include neural processing units — chips optimised for artificial intelligence tasks, Terwilliger said in an interview.