How you define your audience is essentially the foundation of any good digital marketing strategy ... with some persuasive flair – your customer acquisition strategy should be well on the ...

The good news is that if you manage to drive a second purchase ... You're not alone: Most online retailers invest nearly 80% of their digital marketing budgets on new-customer acquisition, ...

It offers the building blocks for setting up KPIs, an overview of each of the major channels available, and guidance on how to use channels individually... We’re long-term subscribers to WARC and it’s ...

One key lesson I’ve learned about customer acquisition is that not all leads are good leads—and chasing the wrong ones can be a massive waste of time. Early on, we relied heavily on Google Ads ...

When you don’t have a big budget, marketing can be challenging, but there’s plenty a small business owner can do to attract and maintain a customer ... The most effective marketing combines ...

Online travel platforms offer a risk-free and cost-effective way for hotels to ... higher occupancy levels and benefit from reduced customer acquisition costs. In fact, for every hotelier who ...

Cloud distributor Pax8 unveiled its enhanced cloud marketplace, using the power of data and AI to act as a customer acquisition engine for its partners, at its inaugural Beyond event. The revamp ...