In addition to tariff concerns, the pressure of rising debt, extreme weather, and natural disasters are disrupting normal ...

Consumer behavior—or how people buy and use goods ... may actually inspire consumer backlash. How does marketing influence what we buy? Created with Sketch. Marketers regularly use psychology ...

Citations: Fan, Xiaojun, Yi Qian, Pei Huang. 2012. Factors Influencing Consumer Behaviour Towards Store Brand: A Meta-analysis. International Journal of Market Research. (3)407-430.

“Dynamic shifts in consumption are already occurring across consumer groups and retail segments,” said Marshal Cohen, chief retail industry advisor for Circana. “The consumer is in a state ...

Consumer sentiment has fallen for the fourth consecutive month, plunging 11% to 50.8 in April – the second-lowest reading since records began ...

This behaviour is pervasive, characterising all societies and cultures. Understanding the factors that influence consumer behaviour is key to business success and can have an impact on a number of ...

Image Credit: DigitalPen/Shutterstock.com Despite rapid increases in production, electric vehicle adoption remains low, ...

In order to improve the effectiveness of store brand management, this study presents a meta-analysis that aggregates empirical findings from the literature on consumer behaviour towards store brands.