There were more than 10 million electric vehicles (EV)s on the road in 2020, and with this shift in car buying trends comes new consumer behavior. The manufacturers and dealerships that understand ...

"Consumer behavior across the foodservice industry is shifting rapidly, driven by convenience, customization, experience and an evolving value equation," said Amanda Buonopane, senior manager ...

Circana is reporting that U.S. consumers are facing much more than just tariffs influencing their retail activity. In addition to tariff concerns, the pressure of rising debt, extreme weather, and ...

In order to improve the effectiveness of store brand management, this study presents a meta-analysis that aggregates empirical findings from the literature on consumer behaviour towards store brands.

The marketing of the FMCG products that customers use heavily relies on consumer behaviour, which is influenced by several factors. Customers’ requirements and preferences are evolving in the ...

Chia-Ying Li and Jin-Ting Zhang explored this switch in 2023 and identified several factors influencing this behavior.

It suggests that to influence consumer behavior, brands must analyze beliefs, values and need states more closely, and align messages to consumer mindsets.

Top five factors influencing consumer spending - sustainability, ultra-processed foods (UPF), habits, trends, affordability.

Social Factors Social factors play a significant role in influencing consumer behavior, consequently, the impact of smart food packaging.

Understanding the factors that influence consumer behaviour is key to business success and can have an impact on a number of disciplines, including economics, marketing, advertising, and psychology.

These choices influence most organisations’ sustainable marketing strategies in terms of what they produce and sell. \xa0The Influence of Sustainable Marketing on Ghana’s Consumer Behaviour.