A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market.

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

Your brand identity efforts are what your audience associates with your brand. Sending out an email campaign, posting on your business's social media channels, and creating new website content are all ...

But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

This course will examine the basic principles of corporate identity and develop a clear understanding ... designing a logo; creating the visual elements that support the new brand; and developing and ...

Visuals are a powerful way to engage and create connection. Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section ...