To sum up, you spend money on paid media to support a strong, intrinsically growing consumer brand, not a failing or stagnant one. This seems counter-intuitive, but, in my experience, businesses with ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Glaceau Vitamin, maker of vitaminwater, tapped mobile marketing agency EnMobile to attract Generation Y consumers and increase brand awareness. The Glaceau vitaminwater campaign uses a simple SMS ...

Lululemon's strategic initiatives to increase brand awareness, such as community-based events and brand campaigns, are crucial for attracting new customers and strengthening brand loyalty.

A branded step and repeat banner can increase brand awareness and create a polished backdrop for photo and video at your special event. Step and repeats come in a variety of sizes and product models, ...

With social media platforms so heavily populated, they are a great space to increase brand awareness and drive leads as part of a robust marketing plan. Business.com spoke with social media and ...

The most common social media goals include increasing brand awareness, driving sales and improving customer experience. “If your business goal is to increase the level of familiarity and ...

For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences ...

These five essential tips will help small businesses navigate the changing market, boost brand awareness, attract new customers and clients and elevate your strategy. The landscape of small ...

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen. The ...