To sum up, you spend money on paid media to support a strong, intrinsically growing consumer brand, not a failing or stagnant one. This seems counter-intuitive, but, in my experience, businesses with ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Investing in PR and digital marketing helps your marine brand create authentic connections, build trust and shape your ...

The reasons for investing in influencer marketing are varied, according to the survey. For 66% of brands, the investment is meant to increase brand awareness. Over half of survey respondents said ...

The most common social media goals include increasing brand awareness, driving sales and improving customer experience. “If your business goal is to increase the level of familiarity and ...

With social media platforms so heavily populated, they are a great space to increase brand awareness and drive leads as part of a robust marketing plan. Business.com spoke with social media and ...

Along with promoting the upcoming Magma line of performance vehicles, the effort aims to increase overall awareness of the barely 10-year-old luxury brand. "Motorsport is known for raising brand ...

L’Oreal wanted to accurately target customers to increase brand awareness and to automate social advertising campaigns in order to allow more time for optimisation. But with multiple brands and ...