AUSTIN — Who knew a four-word text response by Texas head football coach would become so popular and viral. "OK, cool! Hook Em" is the No. 1 quote in college football this year, according to ...

Aggie parents surprised by Longhorns Hook ‘Em ultrasound photo by: Kate Winkle. Posted: Sep 7, 2018 / 11:59 AM CDT. Updated: Jun 12, 2019 / 11:22 AM CDT. by: Kate Winkle.

Hook ’em early: Longhorns take the first punch. By Ira Gorawara April 4, 2025 4:24 p.m. Wow, well, we’re over five minutes into this first game and it’s all Longhorns.

This legendary signal of school pride was first introduced to Longhorns fans in 1955, and 60 years later, it's still the strongest sign of its kind. I'm Michael Callahan, and on This Forgotten Day ...

The University of Texas is once again joining in the South by Southwest festivities, with two full days of activities in the Longhorns-themed Hook ’Em House at Antone's Nightclub on March 8 and 9.

AUSTIN, Texas (KXAN) – Two Texas A&M graduates and soon-to-be parents were surprised to find their baby boy flashing the Longhorns’ Hook ‘Em sign in an ultrasound photo. Samantha Perkins ...

The Longhorns hope to show off their dance moves in the endzone against No. 20 Oklahoma on Saturday. And they might want to get some tips from their mascot. Hook 'Em went viral earlier this week ...

Call this round for the Texas Longhorns. After Gene Simmons' short-lived attempt to trademark the hand gesture also known as the "hook 'em" sign, Longhorns fans -- and rock 'n' roll fans ...

UT football coach Tom Herman might have the perfect answer for you. The University of Texas is offering a week-long promotion, where you can buy two tickets to the Longhorns football game against ...

(From left) Texas Longhorns fans Dylen Ziton, of Justin, Texas, Randy Hamm and Matt Nelson, both from Denton, Texas, cheer late in the game during an NCAA college football game between the Texas ...