By Adrianne Pasquarelli - 2 hours 3 min ago By Erika Wheless - 2 hours 3 min ago By Brian Bonilla - 2 hours 3 min ago By Tim Nudd - 2 hours 3 min ago By Ad Age Staff - 2 hours 33 min ago By Ad Age ...
The collapse of the marketing funnel highlights an emerging opportunity for brands to use bottom-funnel engagements to ...
Last month, Macy’s rolled out a shoppable ad on the Twitter Audience Platform, extending its social media marketing to third-party applications and driving a 7.85 engagement rate. Macy’s is ...
6don MSN
A eclectic group of stars — including reality TV’s Ariana Madix, hip-hop’s T-Pain, members of the WNBA champions New York ...
Macy?s last week launched its own radio station ... I don't think we've even scratched the surface in that regard. ?Interstitial ads are a necessary evil whose value I would argue is extremely low,?
Macy's officials say the retailer's next Thanksgiving Day Parade will be its largest and most star-studded ever.
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