You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences ...

Research gives you insights that will shape your positioning strategy and marketing plans so that you increase your chances of standing out. Ultimately, the goal of brand positioning research is to ...

Investing in PR and digital marketing helps your marine brand create authentic connections, build trust and shape your ...

Brands remain determined to increase influencer marketing spend, according to a survey from the World Federation of Advertisers. The influencer marketing industry has grown over $22 billion since 2016 ...

Social media marketing (SMM) uses social media platforms to interact with customers to build brands, increase sales, and drive website traffic. As social media usage grows around the world ...

“We truly believe by being your true self, listening to yourself, listening to your own belief and who you are leads to excellence and greatness,” said Richard Teyssier, global vice president of brand ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of all efforts — a 100% increase since 2022. Marketing leaders projected a 157% ...

Marketing is no longer a support function ... As privacy regulations increase, brands will rely more on owned data for targeting and segmentation. Seamless integrations between CRM, automation ...

Influencer marketing has rapidly emerged as one of the most effective strategies in the digital age, transforming the way brands connect with consumers.

The new tools use AI technology to help brands target marketing messages to different ... agents their goals for making website changes to increase digital sales. The agent in response can ...