You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences ...

Research gives you insights that will shape your positioning strategy and marketing plans so that you increase your chances of standing out. Ultimately, the goal of brand positioning research is to ...

The reasons for investing in influencer marketing are varied, according to the survey. For 66% of brands, the investment is meant to increase brand awareness. Over half of survey respondents said ...

Investing in PR and digital marketing helps your marine brand create authentic connections, build trust and shape your ...

Social media marketing (SMM) uses social media platforms to interact with customers to build brands, increase sales, and drive website traffic. As social media usage grows around the world ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of all efforts — a 100% increase since 2022. Marketing leaders projected a 157% ...

This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.

Marketing is no longer a support function ... As privacy regulations increase, brands will rely more on owned data for targeting and segmentation. Seamless integrations between CRM, automation ...

Did You Know? Digital marketing certification courses cover how to increase brand awareness online and how to effectively share your brand's story, among other topics. Certifications for specific ...