ESPN partners with Pharrell Williams for the NBA Saturday Primetime campaign, which lets Pharrell use his creative prowess.

By Alex Weprin Media & Business Writer ESPN is putting some major marketing muscle behind the upcoming 10th season of NBA Saturday Primetime on ABC, which tips off Saturday. “The campaign ...

The NBA announced their starting lineups for the 2025 All-Star Game at San Francisco’s Chase Center on Sunday, Feb. 16 and ...

The tenth season of NBA Saturday Primetime on ABC tipped off Saturday afternoon, and ESPN has teamed with a popular figure to help promote the package. Award-winning singer, record producer and ...

One of the most popular of those competitions, the NBA Slam Dunk Contest is always a hot ticket at this time of the year. The Chase Center will be the home of All-Star Weekend this year ...

The NBA said fans from at least 53 different countries and territories have purchased tickets for the Spurs-Pacers games, a record for any league event anywhere in the world. These will be the NBA ...