Boston Beer Company added Samuel Adams Golden to its non-alcoholic beer line-up in 2023, joining Just the Haze, which was released in 2021. Courtesy of Boston Beer Company Samuel Adams Golden Non ...

The trend, to be led by the United States, is expected to grow by $4 billion by 2028 in the firm’s forecast. Non-alcoholic drinks are even “skewing younger than the core buyer demographic ...

With an annual growth projection of 8%, non-alcoholic beer is outpacing nearly every other category. Ale, once a staple, is now declining by 2% each year. This shift marks a major evolution in how ...

It will be a less spirited Super Bowl. Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research firm NIQ told NBC. Non-alcoholic ...

Tom Holland's Bero taps into surging non-alcoholic beer market Off-premise sales of non-alcoholic beer rose from $135.2 million in 2018 to $487.3 million in 2023.