Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

The researchers found significant differences among regions when looking at impact across the globe. For example, social media ad spend in mid-March picked up in Eastern Asia, whereas it declined in ...

The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms. The report was based on an analysis using ...

you might not have really considered the impact it could be having on your nightly routine. We spoke to a sleep expert to dig into exactly why browsing social media is such a bad idea before bed ...

Social media has transformed the way people interact with each other and the world. Across the globe, researchers have documented political, social, emotional, and even health implications related ...

Listen to the full episode of The Conversation Weekly to hear the different ways social media impacts our processing abilities and decision-making. A transcript of this episode is now available.

Release Date: November 16, 2016 This content is archived. BUFFALO, N.Y. — For businesses using social media, posts with high engagement have the greatest impact on customer spending, according to new ...

Reflecting on how fitness posts on social media make them feel may help young women reduce the harmful tendency to compare ...

An curved arrow pointing right. Social media is dominating most of our attention throughout the day. Yet, is it truly changing our face-to-face relationships? Dr. Dan Siegel, clinical professor of ...