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The heartwarming commercial, titled "Forever," is the first Super Bowl ad from pet company The Farmer's Dog, which specializes in fresh, custom dog food Kelli Bender is the Pets Editor at PEOPLE.

Premium pet food has become big business. In the past year, loving dog owners in the UK spent £379 million on posh nosh for their pooches. Increasingly more of us are seeking out humanised doggie ...