In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget ...

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

Market segmentation is a process that helps gather different consumers of similar tastes into the same groups – to make it easier to tailor your product/service and target a viable audience, rather ...

Often, segmentation projects entail large-scale market studies that divide a broad consumer group ... it is far less effective for informing messaging and for communications targeting. Studies that ...

targeting the right customers to meet their needs and boost sales. Market segmentation is the process of splitting a business’ target market into different groups. Businesses use these groups to ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Smart pigging or intelligent pigging is developed and employed for inspecting, monitoring and surveying pipelines in oil & gas, chemicals, mining, and water industries. Report Ocean predicts APAC ...