Regardless of what industry your brand operates in, chances are, your niche is more crowded than you first expected. As much ...

Answer: USP stands for Unique Selling Proposition. The USP and a positioning statement are essentially the same thing. We've seen people on some sites use this unique selling proposition (USP) as a ...

Zūm started out selling its "Uber for kids" service to parents. But then its founder realized they could sell to school districts, and have a much bigger impact. Of course, that was easier said ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently resonates with potential customers—and how they effectively communicate ...