Successful customer acquisition can often take a lot of trial and error to master. We asked industry experts to share one customer acquisition strategy that ...

True customer acquisition doesn't end after the first purchase. The first purchase is a necessary step, but the second purchase is really the key to driving long-term value for your company. On ...

Pop quiz: is that result worth the effort you put into it? There's no way of knowing, yet. You need content marketing metrics: customer acquisition costs, marketing spend, lifetime value, and more; ...

The equipment finance industry has long been a machine powered by grit: relentless cold calls piercing the silence, mass emails flooding inboxes, and “relationship selling” that’s more catchphrase ...