ByteDance's Lemon8 Gains Traction Amid TikTok Ban Threat

ByteDance's Lemon8 gains traction amid TikTok ban threat as creators push the app
Hearing a lot about Lemon8 lately? You’re not the only one. Amid a looming U.S. ban on TikTok, content creators have been pushing the platform's sister app. Lemon8 resembles an amalgamation of the types of short-form videos found on TikTok and the picture-perfect aesthetic of Instagram and Pinterest.
TikTok alternative Lemon8: Why creators are moving to ByteDance’s other social media platform
With a potential U.S. ban just days away, content creators are turning their attention to TikTok's sister app.
What is Lemon8? Social media app grows in popularity but may be banned with TikTok
Lemon8 is a "lifestyle community" social media app powered by TikTok. The app could be banned alongside TikTok in the U.S. on Jan. 19.
Video Sharing Alternative Lemon8 Gains Traction Amid TikTok Ban Threat
Jasmine Enberg, an Emarketer analyst, cautioned creators that Lemon8 is also ByteDance-owned. Recent Lemon8 ads on TikTok also may be a sign that ByteDance is "hoping or betting" Lemon8 slips through the cracks as lawmakers and regulators focus their attention on TikTok, she said.
TikTok pushes users to Lemon8 as ban looms
TikTok's sister app Lemon8 has been sponsoring posts on TikTok encouraging users to migrate to Lemon8 amid a looming ban threat, according to sponsored posts viewed by Axios. Why it matters: The TikTok ban law also applies to other apps owned by TikTok's Chinese parent ByteDance,
ByteDance Is Frantically Shifting Users to Lemon8 as TikTok Ban In US Arrives In 11 Days
ByteDance appears to be pushing TikTok users to download Lemon8, an alternative app that more closely mimics Pinterest or Instagram. The TikTok ban law applies to other apps owned by ByteDance (including Lemon8),
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