A millennial mom has won the latest makeup trend taking the internet by storm, leaving TikTok users stunned by the transformation.

I t's almost been a year since Pat McGrath sent shockwaves through the fashion and beauty worlds world by sending models down the Maison Margiela Artisanal 2024 runway (or rather, ...

Julia Fox wore an ice skating-inspired look on 'Late Night with Seth Meyers' on Jan. 21, including a pair of Dsquared2 ice ...

Live Tinted and its founder Deepica Mutyala are eyeing success for its inclusive beauty mission with an expansion at Ulta Beauty and its first commercial ...

Lottie Starrs, an American beauty content creator, posted her 'unrecognisable' makeup look on TikTok and people were shocked at her transformation and how different she looked ...

If you haven’t caught it on your FYP yet, the “unrecognizable makeup” trend has been raging on BeautyTok, with countless ...

Who's Ready for This Spooky Makeup Transformation Get Ready for a Haunted Look! The Alabama Song has a history as wild as its ...

We may have only experienced a few weeks of 2025, but the year's makeup trends have already cemented themselves into the ...

Kansas City hairstylist Bex Pichelmann described Brittany's new look as 'the Golden Era' in a nod to her newborn baby Golden ...

You likely remember strawberry girl makeup and latte makeup—and the cherry look is similar in that it can be monochromatic, ...

An expert has warned that not taking proper care of makeup brushes and applicators can lead to skin irritation, clogged pores ...

When Laura Geller offers makeup tips for women over 40, we listen, no matter how many of her words of wisdom we already have ...