Adidas views the current market landscape as a unique moment to engage a new generation of consumers who have not previously been core to the brand.

UK advertising recorded £10bn spend during the second quarter of 2024, marking a 13.4% year-on-year increase, according to the latest Advertising Association/WARC Expenditure Report.

Sales at top luxury brands are down, with most blaming tough geopolitical conditions for the slump – but Hermès, the French brand known for scarves and Birkin bags, defied the overall sector’s decline ...

Alphabet, the parent company of Google, YouTube and Google Cloud, posted a strong third quarter with advertising growing stably and investments in infrastructure beginning to make more sense amid ...

Platforms that prioritise trust, innovation, and human connection will continue to attract both consumers and advertisers; those that don’t risk losing the support.

Although the situation is fluid, media quality, based on attention metrics, isn’t universally priced into inventory, according to data from attention provider Adelaide –and that creates opportunities ...

The global retail media ad investment is set to reach $153.3bn, a nearly-$18bn jump from the 2023 total, according to WARC’s latest forecast. The forecast puts the annual growth rate at 13.7% in 2024, ...

Social commerce continues to grow faster than traditional e-commerce and is expected to account for over $2 trillion in sales in 2025. Of the 342 posts with images examined, 95.5 percent either had no ...

Ajinomoto, a leading Japanese frozen food brand, launched the "Frying Pan Challenge" to address a consumer complaint and boost its position in the competitive frozen gyoza market. The "Frying Pan ...

What do consumers drink to keep cool in hot weather? Beer would have been the popular drink of choice - until now. The new generation of drinkers, Gen Z, is saying no. Alcohol consumption, including ...

This is a pre-recorded session based on the brand-new course, Mastering Modern Media: Effective Strategies for the Attention Economy. Learn how to reduce wastage and improve ad effectiveness in the ...