Brian Beers is a digital editor, writer, Emmy-nominated producer, and content expert with 15+ years of experience ... a value chain analysis is that it helps businesses increase customer value ...

Those maps provide a wonderful set of visual cues to the customer-experience and performance-chain lessons we can all apply to our businesses. Every company has a performance chain—the tangible and ...

Over the last two decades, customer expectations have gone through an evolution. In fact, 80% say that experience is just as ...

With consumers eager for physical shopping experiences, businesses need a seamless omnichannel approach, starting with a well ...