In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget ...

With its new brand proposition, Virgin Money is hoping to bring banking to life for customers and set the business up for success following its buyout by Nationwide.

Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

Market segmentation is a process that helps gather different consumers of similar tastes into the same groups – to make it easier to tailor your product/service and target a viable audience, rather ...

Often, segmentation projects entail large-scale market studies that divide a broad consumer group ... it is far less effective for informing messaging and for communications targeting. Studies that ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

The director of marketing in a large company is confronted by some of the most difficult problems in the history of U.S. industry. To assist him, the information revolution of the past decade puts ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

which is 'devoted to stimulating thought and enhancing the practice of market segmentation and target marketing'. As well as papers on the applications of market segmentation there is also a ...

The opportunity for mobile marketing with us is to utilize that advanced segmentation on the customer side, and it?s based on her profile. We can also track other devices that she?s using, how she?s ...