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Explore our official blog for the latest news about YouTube, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights.
#1: YouTube will remain the epicenter of culture. For over a decade our mission has been to give everyone a voice and show them the world. That means we provide a platform for free speech and creative ...
For years, YouTube’s fans have been telling us they want more—more choice when watching their favorite content, more ways to support their favorite creators and, above all, the option to watch their ...
I also recognize AI’s potential for misappropriation and misinformation. Today's rapid technological advancements have enabled digital manipulation, appropriation and misattribution of an artist’s ...
Everyday, YouTube creators help me learn or achieve something new - from baking sourdough during the pandemic to fixing my bike just last week. Imagine if you could say a special thank you to your ...
Generative AI has the potential to unlock creativity on YouTube and transform the experience for viewers and creators on our platform. But just as important, these opportunities must be balanced with ...
YouTube took this creativity one step further by making a big bet: we decided to share revenue with creators. Since then, the growth of the creator economy has been incredible. More people created ...
As my family shows, there’s an audience for almost every video, and the job of our recommendation system is to find that audience. Think about how hard it would be to navigate all of the books in a ...
YouTube Shorts offers a dynamic and engaging way to connect with audiences in bite-sized bursts. If you're ready to dive into the world of vertical video, here's your guide to getting started with ...
We also announced Peak Points, a new product built with Gemini that identifies the most meaningful, or “peak,” moments within YouTube’s popular content to place your brand where audiences are the most ...
While you’re filling your online cart this Cyber Monday, take a break to check out the surprisingly satisfying world of unboxing content. So far this year, there have been more than 25 billion views ...
We are proud to announce the #WomenofYouTube 2024 Mentorship program, aimed at educating and uplifting our community of women creators across North America and Sub-Saharan Africa. Through this creator ...