When Intel released its Xeon 6980P processor, it put the MSRP at $17,800. That price dropped to $12,460, making for a 30% cut in one move. By contrast, the 5th generation AMD Epyc 9654 has an MSRP of $11,805. Intel’s new pricing puts its flagship Granite Rapids Xeon processor in a much more competitive position against the Epyc line.