Ad spends across traditional media Print, TV, and Radio witnessed sharp declines. Print ad spends dropped by 52%, with Amazon Online India leading at 25%.

Digital advertising is more influential than traditional media and reaches a broader audience, CM Siddaramaiah said while ...

A recent report by Excellent Publicity reveals a significant shift in advertising strategies within India's e-commerce sector ...

Swiggy, in collaboration with its digital agency PivotRoots- a Havas Company, has once again redefined the IPL viewing ...

Chief Minister Siddaramaiah said the new policy will help streamline how the state promotes its schemes and policies using ...

Amaz India emerged as the dominant advertiser across media, securing a 23% share of digital ad spend, followed by Karma ...

Prime members can also listen to millions of songs on Amazon Music without ads, including playlists, albums, and stations. It’s worth noting that Amazon Music will not be available in the Lite ...

As e-commerce emerges as a high-stakes growth engine within digital media, brands are increasingly decoupling it from their ...

The advertising media spend in India was estimated to be around $1.1 billion last year ... in the Indian market from January to December 2024 included accounts for Amazon, Tata Motors, Kenvue, Tata ...

Mike Loades has the world of pistol duelling firmly in his sights. We stare down the barrel of famous encounters, such as ...

Karnataka has launched digital advertising guidelines, a first-of-its-kind initiative, to streamline government communication ...

The framework aims to quantify the value created through campaigns beyond ... The series will premiere on Amazon MX Player in June. Two additional web series are currently in production for other ...