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People in Japan who became so used to wearing face masks during the pandemic are signing up for lessons to teach them how to smile again.

An hourlong one-on-one ‘Smile Education’ course will set you back US$55. Mask-wearing was near-universal in Japan over the past three years and many continue to wear them on daily basis.

It's not something most people would think to pay for but Kawano's services as a smile instructor are seeing a surge in demand in Japan, where mask-wearing was near universal during the pandemic.