You’re now equipped with a no-nonsense B2B social media strategy. The next step is execution. Keep your strategy flexible – ...

A Reddit user, who identifies as a small entrepreneur from a village in India, drew the internet's attention for his emotional post detailing his struggles with India’s export bureaucracy.

L'Oréal Groupe deployed Google’s Imagen 3 and Gemini multimodal models as part of its generative AI beauty content lab, dubbed Creaitech, to help its marketing team’s creative process and ...

The report was based on data from a survey of 207 B2C marketers who work for firms in a wide range of industries, including CPG, food/beverage, and retail. Two-thirds of marketers who pay influencers ...

This infographic presents key findings from a comprehensive new report on how well physicians are paid in this country. To learn more, check out the Medscape Physician Compensation Report 2025.

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

2024 was a banner year for social media platforms. Facebook and Instagram still own the lion's share of social media ad spend, and TikTok has been gradually claiming a larger slice of social media ad ...

B2B shipments above $800 and both B2C and B2B shipments below $800 in value are not affected by the suspension, DHL said. “DHL Express is working diligently to scale up clearance capacity” and is ...

Graphics by Linda Eckstein and Samuel Velasco for 5W Infographics A smaller percentage of workers will be supporting a larger number of elderly. Graphics by Linda Eckstein and Samuel Velasco for ...

There was more variety seen in B2C queries, with 35% of citations being product content, followed by 18% of affiliate content, 15% of user reviews, and news each.