As a beauty editor who tests K-beauty launches for a living, I’ve noticed a surge of Korean serums. If you haven’t ...

It’s no wonder, then, that they are among the most popular imports right now. Armed with firming peptides and soothing agents ...

Korean skincare brand WildGlow Skincare & Cosmetics, under the leadership of CEO and Founder Rohit Khemmka, was honored with ...

The best Korean body scrubs can make all the difference in your body care routine. Exfoliation, as you know, offers loads of ...

If you're obsessed with those viral overnight collagen masks, you must jump on this one from Anua. What makes this one better ...

It’s not just niche beauty enthusiasts panicking. According to the South Korean trade ministry, the country’s cosmetics ...

Products are independently selected by our editors. We may earn an affiliate commission from links. The magic of the best Korean cleansing ... take a page from K-beauty TikTok creator Liu Yuhan ...

When I was a teenager growing up in Korea, beauty trends seemed to be all about Korean lip ... ELLE.com is committed to highlighting the best products in various categories by personally testing the ...

So take a break from debating the best Blackpink solo album ... making it the ultimate clean beauty product. A favorite among Korean shoppers, Etude products are now available in the U.S. on ...

More than anything, the proud mom shared that Valentina turns to Korean Beauty products for both herself and her mother. “Sometimes she says, ‘I’m going to go to Koreatown to get some beauty ...

We love Korean beauty brands because they tend to embody a skin-first philosophy, prioritizing your skin’s natural beauty and ...