The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Given that olo can now only be seen by directly stimulating thousands of cells in the retina, it will not be utilized in consumer products anytime soon. Ng said that it could not be produced as a ...

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Researchers have developed a technique that allowed five people to perceive a color never seen before, named olo — a ...

All five researchers who witnessed the new color, which they named "olo," described it as a blue-green ... then a pinpoint laser fires at the M cones, which receive light from the world and ...

You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...

By stimulating individual M-cones in the retina, the laser pushed human perception beyond its natural limits. The resulting color, named 'olo,' is described as a highly saturated blue-green that ...