Yahoo is continuing its AI Chat features within Yahoo Search, while also incorporating AI Answers into its search results.

Microsoft is testing different colored URLs for its organic (free) results and its sponsored (paid) results. The organic URL ...

Trump says we're going to Mars. He may be making it harder to get there. President Donald Trump says we’re going to Mars, but ...

Christian Kroll has long worried about Europe’s dependence on US Big Tech, but now the head of German search engine Ecosia has a new tool to take on Google and ...

Everyone reading Thurrott.com is familiar with the classic scene in The Empire Strikes Back in which Darth Vader betrays Boba ...

Google's PMax updates offer enhanced search reporting, asset group reporting as well as more exclusion and advanced targeting ...

Google's shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.

From potential sanctions shaking up the semiconductor sector to controversies surrounding AI companies, the news has been abuzz with developments that could have far-reaching implications.

Microsoft made a trio of announcements this week that are going to be very important for how the company approaches its big ...

The researchers advocate for a dual approach - developing tools that not only detect misinformation but also educate users ...

Microsoft recently unveiled Copilot Chat — "a new offering that adds pay-as-you-go agents to our existing free chat ...